Always Working

STRAUSS is Europe’s leader in workwear and utility gear and wanted to bring their mission to outfit builders, farmers, and craftsmen with the best, most durable, most comfortable workwear in the world to the US. And what better way to do so than highlighting the real workers or New York City who are always working hard to achieve their goals. Whether it's Vanessa Seis and her urban farm in Rockaway Beach or Huy Tran, a delivery truck driver supplying the corner bodegas, this campaign honors the city's hardest workers and the pride taken in a job well done.