Always Working

STRAUSS is Europe’s leader in workwear and utility gear and wanted to bring their mission – to outfit builders, farmers, and craftsmen with the best, most durable, most comfortable workwear in the world – to the US. And what better way to do so than highlighting the real workers or New York City who are always working hardto achieve their goals. Whether it's an urban farmer in Rockaway Beach or a delivery driver stopping at bodegas all over the city, this campaigns honors the city's hardest workers and the pride they take in a job well done.