AAPI Small Business

Since the pandemic, Asian American Pacific Islander (AAPI) small businesses have been impacted by an increase in Asian hate. Google Nest partnered with National ACE to help selected businesses stay safe by providing security resources like Google's Nest Cam system. We were brought on to produce the live action documentary shoot, working closely with director Tu Uthaisri, the Google Nest creative team and each small business owner. We produced multiple shoot days across multiple cities, all while navigating the schedules and operations of each featured small business. We are proud to have been part of such an important project and applaud our partners at Google and ACE for organizing such a powerful and timely initiative.