NYC x PUERTO RICO

Culture is everything for Puerto Ricans in New York City or Puerto Rico. So for athletes of Puerto Rican descent — like Jasmine Camacho-Quinn or Nicky Nieves — no matter the arena, the ambition is always to celebrate culture while dominating the biggest stages. 2020land was tapped by Nike NYC to develop a campaign to energize the Puerto Rican community in NYC in the run up to the annual Puerto Rican Day Parade, honoring the intersection of sports, the city and the island.